Being the best agent or surveyor does not always mean that you
will be the best manager or leader. But being an agent, surveyor or
other property professional probably means that you are averse to
taking time out to learn about management.
This book is a pragmatic introduction to alternative growth
strategies and management solutions in planning, leadership, human
resources, strategic marketing, promotion, selling, "clientology"
(relationship management) and achieving change. It is packed with
ideas and checklists to spur you along with guidance on: analysis,
motivation, networking, branding, service development, persuasion,
project management, rapport, tendering and an A-Z of promotional
tools.
The book tackles many of the key issues faced by those who
manage and direct their professional firms, from preparation of
business plans, to leadership strategies and client relationship
management.
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