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Books > Medicine > Other branches of medicine > Clinical psychology
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The Psychology of Overeating - Food and the Culture of Consumerism (Hardcover)
Loot Price: R4,318
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The Psychology of Overeating - Food and the Culture of Consumerism (Hardcover)
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Drawing on empirical research, clinical case material and vivid
examples from modern culture, The Psychology of Overeating
demonstrates that overeating must be understood as part of the
wider cultural problem of consumption and materialism. Highlighting
modern society's pathological need to consume, Kima Cargill
explores how our limitless consumer culture offers an endless array
of delicious food as well as easy money whilst obscuring the
long-term effects of overconsumption. The book investigates how
developments in food science, branding and marketing have
transformed Western diets and how the food industry employs
psychology to trick us into eating more and more - and why we let
them. Drawing striking parallels between 'Big Food' and 'Big
Pharma', Cargill shows how both industries use similar tactics to
manufacture desire, resist regulation and convince us that the
solution to overconsumption is further consumption. Real-life
examples illustrate how loneliness, depression and lack of purpose
help to drive consumption, and how this is attributed to individual
failure rather than wider culture. The first book to introduce a
clinical and existential psychology perspective into the field of
food studies, Cargill's interdisciplinary approach bridges the gulf
between theory and practice. Key reading for students and
researchers in food studies, psychology, health and nutrition and
anyone wishing to learn more about the relationship between food
and consumption.
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