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Street Players - Black Pulp Fiction and the Making of a Literary Underground (Paperback)
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Street Players - Black Pulp Fiction and the Making of a Literary Underground (Paperback)
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The uncontested center of the black pulp fiction universe for more
than four decades was the Los Angeles publisher Holloway House.
From the late 1960s until it closed in 2008, Holloway House
specialized in cheap paperbacks with page-turning narratives
featuring black protagonists in crime stories, conspiracy
thrillers, prison novels, and Westerns. From Iceberg Slim's Pimp to
Donald Goines's Never Die Alone, the thread that tied all of these
books together--and made them distinct from the majority of
American pulp--was an unfailing veneration of black masculinity.
Zeroing in on Holloway House, Street Players explores how this
world of black pulp fiction was produced, received, and recreated
over time and across different communities of readers. Kinohi
Nishikawa contends that black pulp fiction was built on white
readers' fears of the feminization of society--and the appeal of
black masculinity as a way to counter it. In essence, it was the
original form of blaxploitation: a strategy of mass-marketing race
to suit the reactionary fantasies of a white audience. But while
chauvinism and misogyny remained troubling yet constitutive aspects
of this literature, from 1973 onward, Holloway House moved away
from publishing sleaze for a white audience to publishing solely
for black readers. The standard account of this literary phenomenon
is based almost entirely on where this literature ended up: in the
hands of black, male, working-class readers. When it closed,
Holloway House was synonymous with genre fiction written by black
authors for black readers--a field of cultural production that
Nishikawa terms the black literary underground. But as Street
Players demonstrates, this cultural authenticity had to be created,
promoted, and in some cases made up, and there is a story of
exploitation at the heart of black pulp fiction's origins that
cannot be ignored.
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