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Social Interactions in Virtual Worlds - An Interdisciplinary Perspective (Hardcover)
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Social Interactions in Virtual Worlds - An Interdisciplinary Perspective (Hardcover)
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Within the rapidly-growing arena of 'virtual worlds', such as
Massively Multiplayer Online Games (MMOs), individuals behave in
particular ways, influence one another, and develop complex
relationships. This setting can be a useful tool for modeling
complex social systems, cognitive factors, and interactions between
groups and within organizations. To study these worlds effectively
requires a cross-disciplinary approach that integrates social
science theories with big data analytics. This broad-based book
offers a comprehensive and holistic perspective on the field. It
brings together research findings from an international team of
experts in computer science (artificial intelligence, game design,
and social computing), psychology, and the social sciences to help
researchers and practitioners better understand the fundamental
processes underpinning social behavior in virtual worlds such as
World of Warcraft, Rift, Eve Online, and Travian.
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