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Stereotyping as Inductive Hypothesis Testing (Paperback)
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Stereotyping as Inductive Hypothesis Testing (Paperback)
Series: European Monographs in Social Psychology
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Traditional social hypotheses have a built-in tendency to verify
themselves and so involuntarily resist attempts at stereotype
change or correction. This is the insight demonstrated and
discussed as the start point for an alternative approach to the
problem of stereotyping and hypothesis testing. Stereotyping as
Inductive Hypothesis Testing explicates the proposition that many
stereotypes originate not so much in individual brains, but in the
stimulus environment that interacts with and constitutes the social
individual. This cognitive-ecological approach is then used to
analyse the different aspects of language, sign systems and
communication that can implicitly govern hypothesis testing
procedures and lead to circular or reinforcing outcomes. The
authors describe factors in tests such as judgment, memory and
expectation and go on to suggest viable ecological learning
approaches to them. An original research project based on a
classroom situation is used to demonstrate and verify findings. The
cognitive-ecological approach is then contextualised in relation to
both the traditional approaches it can replace and the contemporary
statistical sampling practices it can improve. Written with a
profound understanding of the link between theoretical rigour and
good empirical research practice this monograph will be invaluable
to anyone with an interest in stereotyping or who wishes to enhance
the reliability and self-awareness of their research methods.
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