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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Communications (Paperback)
Price: R688
Discovery Miles 6 880
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Marketing Communications (Paperback)
Expected to ship within 2 - 4 working days
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Six marketing communication tools--advertising, personal selling,
sales promotion, direct marketing, public relations, and
sponsorship--are reviewed in this text for South African learners
and practitioners. This fully updated edition focuses on recent
developments in marketing communications, highlighting the use of
the World Wide Web, e-mail, and instant messaging in marketing. The
user friendly and interactive presentation for self-assessment
makes this an outcome-based learning tool.
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