"Social Data Analytics" is the first practical guide for
professionals who want to employ social data for analytics and
business intelligence (BI). This book provides a comprehensive
overview of the technologies and platforms and shows you how to
access and analyze the data. You'll explore the five major types of
social data and learn from cases and platform examples to help you
make the most of sentiment, behavioral, social graph, location, and
rich media data. A four-step approach to the social BI process will
help you access, evaluate, collaborate, and share social data with
ease.
You'll learn everything you need to know to monitor social media
and get an overview of the leading vendors in a crowded space of BI
applications. By the end of this book, you will be well prepared
for your organization s next social data analytics project.
Provides foundational understanding of new and emerging
technologies-social data, collaboration, big data, advanced
analyticsIncludes case studies and practical examples of success
and failuresWill prepare you to lead projects and advance
initiatives that will benefit you and your organization"
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