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Books > Business & Economics > Business & management > Management & management techniques
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The Business and Management of Convention and Visitor Bureaus - A global approach (Paperback)
Loot Price: R1,170
Discovery Miles 11 700
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The Business and Management of Convention and Visitor Bureaus - A global approach (Paperback)
Expected to ship within 12 - 19 working days
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Meetings are a major source of revenue for the countries and cities
and that host them. But competition to win meetings and events is
growing fast as new Convention and Visitors Bureaus are opening up
all over the world and existing are expanding and modernizing their
offer in order to increase their share of this market. However, in
cities and countries busy sales and marketing staff, politicians
and local authorities often struggle to keep up to date with the
many tools and techniques that can help them bring business to
their locations. New staff in particular often feel the need for a
structured, comprehensive guide to sources of business for their
destination as well as detailed instruction on the most effective
ways of bringing meetings and events to fill their meetings spaces,
restaurants, venues and create loyal clients. The Business and
Management of Convention and Visitor Bureaus - a global approach is
the solution to these issues. It provides a clear and comprehensive
guide to the wide range of techniques required by sales and
marketing staff to effectively win meetings and events business for
their destination. Accessible, global and informative, this is
essential reading for all future business event and conference
managers, destination managers as well clients and meeting
planners.
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