SugarCRM is an innovative customer relationship management software
solution that enhances your company's marketing effectiveness,
drives sales performance, improves customer satisfaction, and
provides executive insight into business performance. "SugarCRM For
Dummies" will show you to take advantage of this free, open source
CRM application to boost your sales and please your customers.
This guide helps you choose the flavor of Sugar you need,
acquire and deploy it, set up accounts and contacts, and organize
your day. You'll first learn how to install SugarCRM, customize
user preferences, create databases, and import contacts from other
software. Next, you'll discover how to extend SugarCRM's
capabilities to meet needs unique to your business. You'll also
find out how to: Schedule appointments, link them to records and
notes, and organize your sales opportunitiesBuild campaigns, track
their success, and grow your contact list with Web-to-lead
formsManage customer issues and forums to exterminate software
bugsSend e-newsletters and automate customer e-mail communication
with templatesTake advantage of a complete recipe book for SugarCRM
administratorsImprove sales performance with SugarCRMProvide great
service to your customersDevelop searchable libraries and
FAQsCreate and share documents
"SugarCRM For Dummies" will get you quickly up to speed on this
customer relationship management software so you can enhance your
business.
Note: CD-ROM/DVD and other supplementary materials are not
included as part of eBook file.
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