"Caged in Our Own Signs: A Book About Semiotics" is a primer of
semiotics, intended for general readers as well as communication
majors. The first five chapters introduce the basic constructs,
models, assumptions, frameworks for semiotic thinking, and other
elements that underpin contemporary semiotics. This volume also
provides the reader with semiotic methodology to analyze issues of
postmodernism, of text semiotics, and of mass cultural semiotics.
This book is written in such a way that the reader may easily apply
the semiotic knowledge to the everyday conversation and
discourse.
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