Personal branding is going to be one of North American business's
most critical strategic initiatives in the next three to five
years. Information is more accessible on individuals than ever
before. Social media is making details about people more accessible
and creating a wealth of data to help people form opinions about
individuals. "Brand Damage: It's Personal " deals with the
ever-growing importance of personal branding. This book is a
practical guide for everyone from teenagers to seasoned
professionals. It provides information on how to create and
proactively manage your brand, items that can damage a brand, and
entertaining stories and illustrations.
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