Books > Business & Economics > Business & management > Sales & marketing > Customer services
|
Not currently available
Connect - How to Use Data and Experience Marketing to Create Lifetime Customers (Hardcover)
Loot Price: R446
Discovery Miles 4 460
You Save: R69
(13%)
|
|
Connect - How to Use Data and Experience Marketing to Create Lifetime Customers (Hardcover)
(sign in to rate)
List price R515
Loot Price R446
Discovery Miles 4 460
You Save R69 (13%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Connect and engage across channels with the new customers Connect
is the ultimate marketing guide to becoming more relevant,
effective, and successful within the new marketplace. Written by a
team of marketing experts serving Fortune 500 brands, this book
outlines the massive paradigm shift currently taking place within
the industry, and provides the insight and perspective marketers
need to stay on board. Readers will find guidance toward reaching a
customer base that sees marketers as an unnecessary annoyance, and
strategies for engaging those customers at touch points throughout
the customer lifecycle. The book's scope encompasses both digital
and real-life avenues, discussing the new ways of thinking and the
new tools and processes that allow marketers to function in the new
era where digital customer experiences are increasingly important.
Marketing is undergoing a revolution to rival the impact of
Gutenberg's printing press. Customers are in control, with more
choice and more access than ever before, and they refuse to be
"sold to" or "managed." Many marketing professionals are flailing
for a new strategy while the winners are clearly jumping ahead
Connect takes readers inside the winners' world to learn the
approach that's engaging the new consumer. * Discover the
technology and processes that allow marketers to remain relevant *
Craft a personal, relevant, and accessible customer journey that
engages the connected customer * Keep in touch throughout the
customer's life cycle, both online and offline * Link digital goals
and metrics to business objectives for a more relevant strategy
Smart marketers have moved to a higher level that achieves business
objectives while increasing relevance to the customer. Connect
provides readers a roadmap to this new approach, and the tools that
make it work.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.