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Corporate Communications - Convention, Complexity and Critique (Paperback)
Loot Price: R1,349
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Corporate Communications - Convention, Complexity and Critique (Paperback)
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The field of corporate communications describes the practices
organizations use to communicate as coherent corporate `bodies'.
Drawing on the metaphor of the body and on a variety of theories
and disciplines the text challenges the idealized notion that
organizations can and should communicate as unified wholes. The
authors pose important questions such as: - Where does the central
idea of corporate communications come from? - What are the
underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting
truly `corporate' communication? Clearly written with international
vignettes and executive briefings, this book shows that in a
complex world the management of communication needs to embrace
multiple opinions and voices. Rewarding readers with a deeper
understanding of corporate communications, the text will be a `must
read' for advanced undergraduates, graduate students, and scholars,
in the arenas of corporate communications, organizational
communication, employee relations, marketing, public relations and
corporate identity management. Practitioners in these areas will be
provoked to re-examine their assumptions and habits.
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