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Books > Business & Economics > Business & management > Business communication & presentation

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Corporate Communications - Convention, Complexity and Critique (Paperback) Loot Price: R1,435
Discovery Miles 14 350
Corporate Communications - Convention, Complexity and Critique (Paperback): Lars Thoger Christensen, Mette Morsing, George...

Corporate Communications - Convention, Complexity and Critique (Paperback)

Lars Thoger Christensen, Mette Morsing, George Cheney

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Loot Price R1,435 Discovery Miles 14 350 | Repayment Terms: R134 pm x 12*

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The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate' communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: March 2008
First published: 2008
Authors: Lars Thoger Christensen • Mette Morsing • George Cheney
Dimensions: 242 x 170 x 15mm (L x W x T)
Format: Paperback
Pages: 264
ISBN-13: 978-1-4129-3103-8
Categories: Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 1-4129-3103-7
Barcode: 9781412931038

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