|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Doing Semiotics - A Research Guide for Marketers at the Edge of Culture (Paperback)
Loot Price: R1,096
Discovery Miles 10 960
|
|
|
Doing Semiotics - A Research Guide for Marketers at the Edge of Culture (Paperback)
Expected to ship within 12 - 17 working days
|
The semiotics discipline - a hybrid of communication science and
anthropology - accounts for the deep cultural codes that structure
communication and sociality, endow things with value, move us
through constructed space, and moderate our encounters with change.
Doing Semiotics shows readers how to leverage these codes to solve
business problems, foster innovation, and create meaningful
experiences for consumers. In addition to the key principles and
methods of applied semiotics, it introduces the basics of branding,
strategic decision-making, and cross-cultural marketing management.
Through practical exercises, examples, extended team projects, and
evaluation criteria, this book guides students through the
application of learning to all phases of semiotics-based projects
for communications, brand equity management, design strategy, new
product development, and public policy management. In addition to
tools for sorting data and mapping cultural dimensions of a market,
it includes useful interview protocols for use in focus groups,
in-depth interviews, and ethnographic studies, as well as expert
case studies that will enable readers to apply semiotics to
consumer research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
