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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Fashion Before Plus-Size - Bodies, Bias, and the Birth of an Industry (Hardcover)
Loot Price: R2,843
Discovery Miles 28 430
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Fashion Before Plus-Size - Bodies, Bias, and the Birth of an Industry (Hardcover)
Series: Dress Cultures
Expected to ship within 12 - 19 working days
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In 2022, it was reported that plus-sizes accounted for nearly
twenty percent of all women’s apparel sales in the United States
and was one of the industry’s few growth sectors. For many, this
news seemed to herald a remarkably inclusive turn for an industry
that long bartered in exclusivity. Yet the recent success of
plus-size fashion obscures a rather complicated history–one that
can be traced back over a century, and which illuminates the
fraught relationship between fashion, fat, and weight bias in
American culture. Although many regard fat as a malady of the
present, in the early twentieth century it was estimated that more
than one-third of American women classified as “overweight.â€
While modern weight bias had yet to fully cement itself in the
American imaginary, the limitations of mass garment manufacturing
coupled with the ascendent slender beauty ideal had already
relegated larger women to fashion’s peripheries. By 1915,
however, fashion forecasters predicted that so-called
“stoutwear†was well positioned to become one of the most
lucrative subsectors of the burgeoning ready-to-wear trade. In the
years that followed, stoutwear manufacturers set out to create more
space for the fat woman in fashion but, in doing so, revealed an
ancillary motivation: that of how to design fat out of existence
altogether. Fashion Before Plus-Size considers what came
“before†plus-size fashion while also shedding new light on the
ways that the fashion industry not only perpetuates but produces
weight bias. By situating stoutwear at the confluence of mass
manufacturing, beauty ideals, standardized sizing, health
discourse, and consumer culture, this book exposes the flawed
foundations upon which the contemporary plus-size fashion industry
has been built.
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