Systems Entrepreneurship is based on the author's experience as a
technology entrepreneur as well as from 50 years on a
business-school faculty. The entrepreneurial framework presented
here is robust and driven by a desire to find an organized and
scalable model for students and researchers to work with partners
in fostering innovation to advance sustainable solutions to a
myriad of current challenges including mitigating climate risks,
building the new-energy future, addressing the crisis in the
American workforce, redressing social and environmental injustice,
and enabling large-scale systems change. This robust framework,
based on his training and teaching experience in systems
entrepreneurship and product management, fosters coalition building
in firms. Cooper's experience in business and marketing makes his
views and advice on current problems authoritative and worth
sharing. This book contains both the author's personal journey as
well as valuable lessons for anyone studying or working in the
field of business and entrepreneurship.
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