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Open Design and Innovation - Facilitating Creativity in Everyone (Hardcover, New Ed)
Loot Price: R4,138
Discovery Miles 41 380
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Open Design and Innovation - Facilitating Creativity in Everyone (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Open innovation, crowd sourcing, democratised innovation,
vernacular design and brand fanaticism are amongst a handful of new
approaches to design and innovation that have generated discussion
and media coverage in recent years. In practice, these ideas are
often inspiring propositions rather than providing pragmatic
strategies. Open Design and Innovation develops the argument for a
more nuanced acknowledgement and facilitation of 'non-professional'
forms of creativity; drawing on lessons from commercial design
practice; theoretical analysis and a wider understanding of
innovation. Specifically this book examines: innovation and design,
the reality and myth of mass creativity and the future of the
design profession, through a series of case studies of new
approaches to open design practices. The text draws on academic
research, practical experience of the author in delivering open
design projects and first hand interviews with leaders in the
fields. The author challenges the notion of the designer as
'fountain-head' of innovation and, equally, the idea of 'user
creativity' as a replacement for traditional design and innovation.
The book offers a critique of the hype surrounding some of the
emerging phenomena and a framework to help understand the emerging
relationship between citizens and designers. It goes on to propose
a roadmap for the development of the design profession, welcoming
and facilitating new modes of design activity where designers
facilitate creative collaborations.
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