|
Books > Language & Literature > Language & linguistics > Semantics (meaning)
|
Buy Now
Visual Rhetoric and the Eloquence of Design (Paperback, New)
Loot Price: R1,207
Discovery Miles 12 070
|
|
|
Visual Rhetoric and the Eloquence of Design (Paperback, New)
Series: Visual Rhetoric
Expected to ship within 10 - 15 working days
|
Literary Nonfiction. Art. Edited by Leslie Atzmon. The essays in
VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the
rhetorical functions of design artifacts. Rhetoric, normally
understood as verbal or visual messages that have a tactical
persuasive objective--a speech that wants to convince us to vote
for someone, or an ad that tries to persuade us to buy a particular
product--becomes in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN the
persuasive use of a broad set of meta-beliefs. Designed objects are
particularly effective at this second level of persuasion because
they offer audiences communicative data that reflect, and also
orchestrate, a potentially broad array of cultural concerns.
Persuasion entails both the aesthetic form and material composition
of any object. VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN features
ten scholarly essays steeped in rhetorical analysis of artifacts,
as well as two visual essays on the topic of ornamental typography
with accompanying verbal texts. The essays in this collection span
a number of design disciplines, including manufacturing design,
graphic design, architectural design, and monument design.
Contributors include Leslie Atzmon, Gerry Beegan, Guillemette
Bolens, Kate Catterall, Barry Curtis, Michael Golec, Vladimir
Kulik, Ryan Molloy, Teal Triggs, Jane Webb, Jack Williamson, and
Lori Young.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
