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Interpretations of Luxury - Exploring the Consumer Perspective (Hardcover, 1st ed. 2018) Loot Price: R4,614
Discovery Miles 46 140
Repayment Terms: R432 pm x 12*
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Interpretations of Luxury - Exploring the Consumer Perspective (Hardcover, 1st ed. 2018): Linda Lisa Maria Turunen

Interpretations of Luxury - Exploring the Consumer Perspective (Hardcover, 1st ed. 2018)

Linda Lisa Maria Turunen

Series: Palgrave Advances in Luxury

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Loot Price R4,614 Discovery Miles 46 140 | Repayment Terms: R432 pm x 12*

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Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Palgrave Advances in Luxury
Release date: October 2017
First published: 2018
Authors: Linda Lisa Maria Turunen
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Hardcover
Pages: 191
Edition: 1st ed. 2018
ISBN-13: 978-3-319-60869-3
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-319-60869-X
Barcode: 9783319608693

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