The purpose of this book is to show you how to put together a
simple system of relationship management that you can tailor to the
needs of your organisation - whether you are an SME or a
multi-national company, selecting a new partner or managing
existing relationships. It will allow to get maximum value from
your relationships such as improved revenues, reduced costs,
greater market share, specialised know-how and better resilience in
difficult economic conditions. Furthermore, as you get better at
managing your relationships you will find that inevitably your
financial and other business returns will continue to improve as
will you reputations other will want to do business with.
General
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