Many small business owners or starters are fearful and ignorant of
the technology and expense required for setting up a website. And
yet they know it's an absolute essential. This straightforward,
jargon-free book is the answer for all small business owners from
one-person concerns upwards. It will tell you all you need to know
about your website whether you are designing and building it
yourself or employing a web design agency to do it for you. It
includes - Content management systems and why you need one -
Effective search engine optimisation - Ensuring your website works
on all browsers and devices - How to integrate social media into
your website - Complying with legal requirements and general web
standards Also included is a jargon-busting glossary explaining the
technical words likely to be encountered when talking to designers,
plus useful references and links.
General
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