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Communicating Construction - Insight, Experience and Best Practice (Paperback)
Loot Price: R1,517
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Communicating Construction - Insight, Experience and Best Practice (Paperback)
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This book is a wide-ranging exploration of PR and communication in
the construction industry, with a strong emphasis on communications
theory, strategy and technique. The editors begin with an
introduction to the UK construction industry and its supply chains,
as well as various elements of PR in relation to the construction
process. Subsequent chapters provide a strategic overview,
practical examples, success stories, case studies and personal
perspectives on PR for different parts of the built environment and
reputational issues in construction. Chapters include expert advice
on communications for architecture, planning, building consultancy,
building products and manufacturers, general and specialist
contractors, construction technology, infrastructure and
communicating sustainability in the built environment. The
conclusion looks at the current and upcoming reputational
priorities for communicators in construction, as well as the top
ten priorities for implementing PR as a strategic management
discipline in the industry. This book is essential reading for all
construction PR teams, students studying both for built environment
and PR/marketing degrees and CPD courses, and anyone working in the
built environment sector who needs to consider PR and marketing as
part of their role.
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