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The Psychology and Economics of Happiness - Love, life and positive living (Hardcover, New)
Loot Price: R4,288
Discovery Miles 42 880
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The Psychology and Economics of Happiness - Love, life and positive living (Hardcover, New)
Expected to ship within 12 - 17 working days
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Much attention has been given to the economics of everyday life,
which typically applies economic principles to the analysis of the
different choices that people face under different situations. Yet
there are hardly any books on the economics of life-an economics
that takes the finite lifespan as the starting point and that looks
at how one can maximize the subjective value from life given the
constraint of the limited lifespan. In this volume, Lok Sang Ho
suggests that the lack of progress in happiness among developed
countries despite significant economic growth is due to a deficit
of "mental goods", rather than a lack of material goods. The author
stresses the role of culture and mental habits in determining the
efficacy of gaining mental goods which includes love, a sense of
security and autonomy, contentment, self-esteem, self-acceptance,
and freedom from anxiety. Drawing on empirical research, the book
explores how to invest, work, and consume from a whole life
perspective, arguing that every action - consumption, investment,
or work - should enhance the total quality of life. This overriding
concern about life itself is known as love. The Psychology and
Economics of Happiness uses the analytical framework of economists
on a subject studied by positive psychologists, drawing both from
empirical evidence and from psychological literature. It will be of
interest to researchers and academics interested in economic and
positive psychology, as well as those from related fields keen to
learn more about living fuller, happier lives.
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