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Books > History > History of specific subjects > Social & cultural history
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English Almanacs, Astrology and Popular Medicine, 1550-1700 (Paperback)
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English Almanacs, Astrology and Popular Medicine, 1550-1700 (Paperback)
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Early modern almanacs have received relatively little academic
attention over the years, despite being the first true form of
British mass media. While their major purpose was to provide annual
information about the movements of the stars and the corresponding
effects on Earth, most contained a range of other material,
including advice on preventative and remedial medicine for humans
and animals. Based on the most extensive research to date into the
relationship between the popular press, early modern medical
beliefs and practices, this study argues that these cheap, annual
booklets played a major role in shaping contemporary medical
beliefs and practices in early modern England. Beginning with an
overview of printed vernacular medical literature, the book
examines in-depth the genre of almanacs, their authors, target and
actual audiences. It discusses the various types of medical
information and advice in almanacs, preventative and remedial
medicine for humans, as well as 'non-commercial' and 'commercial'
medicines promoted in almanacs, and the under-explored topic of
animal health care. -- .
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