More and more, health promotion is a crucial component of public
health, to the extent that public health interventions are called
on to prove their effectiveness and appraised for scientific
validity, a practice many in the field consider self-defeating.
Health Promotion Evaluation Practices in the Americas cogently
demonstrates that scientific rigor and the goals of health
promotion are less in conflict than commonly thought, synthesizing
multiple traditions from countries throughout North, Central, and
South America (and across the developed-to-developing-world
continuum) for a volume that is both diverse in scope and unified
in purpose.
The book's examples-representing robust theoretical and
practical literatures as well as initiatives from Rio de Janeiro to
American Indian communities-explain why health promotion evaluation
projects require different guidelines from mainstream evaluative
work. The editors identify core humanitarian principles associated
with health promotion (participation, empowerment, equity,
sustainability, intersectoral action, multistrategy, and
contextualism), while chapters highlight challenges that must be
mastered to keep these principles and scientific objectives in
sync, including: (1) Building health promotion values into
evaluation research projects. (2) Expanding the use of evaluation
in health promotion. (3) Developing meaningful evaluation
questions. (4) Distinguishing between community-based participation
research and evaluation-based participation. (5) Evaluating
specifically for equity. (6) Designing initiatives to foster
lasting social change.
The applied knowledge in Health Promotion Evaluation Practices
in the Americas: Values and Research can bring the goals of
intervention into sharper focus for practitioners, evaluators, and
decision-makers and facilitate communication on all sides-necessary
steps to progress from study findings to real-world action.
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