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Competitive Advantage in the Contracting Business (Hardcover)
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Competitive Advantage in the Contracting Business (Hardcover)
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The construction industry is a fascinating industry for businesses
to operate in. In a general sense, the construction industry is a
recession-proof industry. When the economy is booming, the
construction industry becomes unusually active in tandem with the
expansion plans of existing businesses. When the economy is not
doing too well, the government steps in to stimulate economic
activities through pump-priming the construction industry.
Businesses in the construction industry are also complex in that
these can be influenced by many stakeholders, both internal and
external to the organisation. This book provides insights into the
various strategic profiles of construction firms that can serve as
a guide to gain a better understanding of the strategic intents of
firms in contracting business. This helps to facilitate
construction firms to improve their performance in terms of cost,
time, quality, client value and profitability. This book is
compulsory reading for senior managers of construction firms who
are contemplating a review of their strategic intents in the
industry, especially from the low cost to the differentiation or
the hybrid segment.
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