Climate change. Income inequality. World poverty.
"Who can solve these global problems? Corporations."
Never before have corporations been so large, so wealthy, so
powerful, and so rich in human creativity and endeavor.
Organizational change expert Professor Lynda Gratton shows that it
is now critical that these corporations step up to play a more
positive role in the world by building inner resilience, actively
anchoring themselves in their communities and supply chains, and
leveraging their unique capabilities to address complex global
challenges such as climate change and youth unemployment.
In "The Key," Gratton maps out how bringing resilience to a
fragile world starts with what happens inside a corporation--when
intelligence and wisdom are amplified, emotional vitality enhanced,
and social connections harnessed. She explains how corporations can
leverage this inner resilience to help solve global problems and
how a corporation's unique innovative, scaling and mobilizing, and
alliance building capabilities--are some of the tools for combating
global ills.
Both realistic and optimistic, "The Key" is a practical guide
that provides the rationale, strategies, and tools you need to not
only spearhead resilience for your own company but also how to use
this resilience to contribute to the betterment of the world.
Building on her unique research base, Gratton provides insights
from more than 20 companies from across the world including
Vodafone, Unilever, Tata Consulting Services, and Natura to
illustrate the very real benefits of aligning organizational
interests with those of the world.
"To create a good future," Gratton writes, "it is crucial that
those who lead corporations become increasingly transparent about
their actions and intentions and see themselves as part of the
wider world they inhabit."
The world's business leaders must make a decision: Either
connect your company's interests with those of the world at
large--or watch these separate interests crash into each other. You
have the resources to save the world. Gratton provides "The Key."
Praise for "The Key"
""The Key" offers a novel perspective on the emerging role of
corporations in society. Leadership expert Lynda Gratton offers
practical insights for unlocking the hidden resources in
organizations and using them to bring resilience to a fragile
world."
--Adam Grant, Wharton Professor and bestselling author of "Give and
Take"
"Gratton has again given us a lens into a brighter future. With
prescience and insight, she has offered a way to resolve some of
the most serious challenges of our complex world. Her ideas are a
call to arms and a commitment to action that will benefit
individuals, organizations, and communities."
--Dave Ulrich, Professor, Ross School of Business, University of
Michigan and Partner, the RBL Group
"Contrary to Hollywood stereotypes, big corporations can be a
force for good. "The Key" helps to explain why that is so and how
business leaders can be part of the vanguard."
--Gavin Patterson, CEO, BT Group
"In this important book, Gratton shows how companies can both
build resilience for the future and make a positive difference in
the world."
--Martin Gilbert, CEO, Aberdeen Asset Management
"In order to achieve ongoing growth, executive leaders must not
only reinvent themselves and their businesses but must also
continually ask what role their corporation will play as a force
for the common good. "The Key" shows, in a groundbreaking way, how
the bridge between the two can be built."
--Robert Kovach, PhD, Global Executive Talent, Cisco
"This inspiring book takes the discussion about corporate social
responsibility to a new level by clearly describing what it takes
for leaders and employees to collectively make the corporation a
force for good in the world."
--Diana C. Robertson, Professor of Legal Studies and Business
Ethics, The Wharton School, University of Pennsylvania
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