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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
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How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback)
Loot Price: R198
Discovery Miles 1 980
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How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback)
Series: Fairlight's How to... Modern Living Series
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Loot Price R198
Discovery Miles 1 980
Expected to ship within 12 - 17 working days
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These days, regardless of whether a book is self-published or
traditionally published, there will be an expectation on the author
to take an active role in marketing their book. Based on a series
of interviews with successful authors from both sides of the
publishing divide and both sides of the pond, Lynn lays out in
detail the marketing strategies that have worked for them,
alongside an explanation of how book marketing works based on her
own long-standing career as a senior marketing exec. From
developing social media tactics and arranging promotional events to
handling press and trying to start viral campaigns, Lynn offers
practical advice designed to help an author find a book marketing
strategy that best works for them, based on their personal
strengths and budget.
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