How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback)

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

General

Imprint:	Fairlight Books
Country of origin:	United Kingdom
Series:	Fairlight's How to... Modern Living Series
Release date:	August 2020
Authors:	Lynn Morrison
Dimensions:	131 x 176 x 17mm (L x W x T)
Format:	Paperback
Pages:	144
ISBN-13:	978-1-912054-44-2
Categories:	Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
LSN:	1-912054-44-2
Barcode:	9781912054442

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