0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Start-up Marketing Strategies in India (Hardcover) Loot Price: R1,214
Discovery Miles 12 140
You Save: R808 (40%)
Start-up Marketing Strategies in India (Hardcover): M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta

Start-up Marketing Strategies in India (Hardcover)

M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta

 (sign in to rate)
List price R2,022 Loot Price R1,214 Discovery Miles 12 140 | Repayment Terms: R114 pm x 12* You Save R808 (40%)

Bookmark and Share

Expected to ship within 9 - 15 working days

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: July 2019
First published: 2019
Editors: M. Anil Ramesh • Priya Grover • Sabyasachi Dasgupta
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 264
ISBN-13: 978-1-78756-756-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-78756-756-7
Barcode: 9781787567566

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners