Start-up Marketing Strategies in India (Hardcover)

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Release date:	July 2019
First published:	2019
Editors:	M. Anil Ramesh • Priya Grover • Sabyasachi Dasgupta
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Hardcover
Pages:	264
ISBN-13:	978-1-78756-756-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-78756-756-7
Barcode:	9781787567566

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