Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover) Loot Price: R3,665
Discovery Miles 36 650
Repayment Terms: R343 pm x 12*
Add to cart
Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover): M. Beverland

Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover)

M. Beverland

 (sign in to rate)
Loot Price R3,665 Discovery Miles 36 650 | Repayment Terms: R343 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2009
First published: November 2009
Authors: M. Beverland
Dimensions: 235 x 155 x 19mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 219
ISBN-13: 978-0-230-58031-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-230-58031-9
Barcode: 9780230580312

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R778 Discovery Miles 7 780
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Vintage Advertising - An A to Z (Paperback): Julie Anne Lambert
Vintage Advertising - An A to Z
Julie Anne Lambert Paperback R416 Discovery Miles 4 160
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Self-Publishing in German - How to Translate, Publish and Market your Books (Paperback): Skye B. MacKinnon
Self-Publishing in German - How to…
Skye B. MacKinnon Paperback R528 Discovery Miles 5 280
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,768 Discovery Miles 27 680

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners