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Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover) Loot Price: R3,894
Discovery Miles 38 940
Repayment Terms: R365 pm x 12*
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Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover): M. Beverland

Building Brand Authenticity - 7 Habits of Iconic Brands (Hardcover)

M. Beverland

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Loot Price R3,894 Discovery Miles 38 940 | Repayment Terms: R365 pm x 12*

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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2009
First published: November 2009
Authors: M. Beverland
Dimensions: 235 x 155 x 19mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 219
ISBN-13: 978-0-230-58031-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-230-58031-9
Barcode: 9780230580312

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