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Luxury Retail and Digital Management, Second Edition - Developing Customer Experience in a Digital World (Hardcover, 2nd Edition)
Loot Price: R1,134
Discovery Miles 11 340
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Luxury Retail and Digital Management, Second Edition - Developing Customer Experience in a Digital World (Hardcover, 2nd Edition)
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Total price: R1,154
Discovery Miles: 11 540
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Develop a winning customer experience in the digital world Luxury
consumers are changing - they come from all over the world, they
are young and they are digital natives. How can luxury brands that
have built themselves as pure physical players adapt their business
model and practices to address their expectations without
abandoning their luxury DNA? Luxury Retail and Digital Management,
2nd Edition sets focus on the major retailing challenges and
customer evolutions luxury brands are facing today: the
digitalisation and the emergence of the millennials and Chinese
luxury consumers. These major changes have been affecting the
distribution and communication channels of luxury brands; they now
have to think simultaneously physical stores and e-commerce, global
marketing and digital marketing. - Defines all the tools that are
necessary to manage luxury stores including analysis of location
and design concept - Explores the selection, training and
motivation of the staff - Covers everything executives, managers
and retail staff need to know in order to enter, expand, understand
and succeed in the world of luxury retail Written by luxury retail
experts Michel Chevalier and Michel Gutsatz, who lend their solid
academic credentials and professional expertise to the subject,
Luxury Retail and Digital Management, 2nd Edition provides deep
insight into the main challenges that luxury brands are facing in
this digital age.
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