Marketing the Author looks at the careers and the writings of a
selection of authors writing in the period 1880-1930 (from the
fairly unknown Emilia Dilke and Rosamund Watson to literary
celebrities like Henry James, James Joyce and Virginia Woolf) who
all impersonated identities which they had created for themselves.
It argues that as a result of the socio-economic changes at the
time authors had to remain in control of their public image in
order to survive.
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