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Histories of Human Engineering - Tact and Technology (Paperback)
Loot Price: R979
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Histories of Human Engineering - Tact and Technology (Paperback)
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The dream of control over human behaviour is an old dream, shared
by many cultures. This fascinating account of the histories of
human engineering describes how technologies of managing
individuals and groups were developed from the nineteenth century
to the present day, ranging from brainwashing and mind control to
Dale Carnegie's art of dealing with people. Derksen reveals that
common to all of them is the perpetual tension between the desire
to control people's behaviour and the resistance this provokes.
Thus to influence other people successfully, technology had to be
combined with tact: with a personal touch, with a subtle hint, or
with outright deception, manipulations are made palatable or
invisible. Combining psychological history and theory with insights
from science and technology studies and rhetorical scholarship,
Derksen offers a fresh perspective on human engineering that will
appeal to those interested in the history of psychology and the
history of technology.
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