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Integrierte Kommunikation in Theorie Und Praxis - Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven (German, Paperback, 2000 ed.) Loot Price: R1,435
Discovery Miles 14 350
Repayment Terms: R134 pm x 12*
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Integrierte Kommunikation in Theorie Und Praxis - Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven...

Integrierte Kommunikation in Theorie Und Praxis - Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven (German, Paperback, 2000 ed.)

Manfred Bruhn, Siegfried J Schmidt, Joerg Tropp

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Loot Price R1,435 Discovery Miles 14 350 | Repayment Terms: R134 pm x 12*

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Rennomierte Autoren beider Disziplinen stellen gleichermassen die betriebswirtschaftliche und kommunikationswissenschaftliche Perspektive der Integrierten Kommunikation vor. Unternehmen wie dm Drogerie-Markt, Young&Rubicam, Deutsche Telekom, etc. zeigen die erfolgreiche Umsetzung der Integrierten Kommunikation in verschiedenen Branchen."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: September 2000
First published: September 2000
Editors: Manfred Bruhn • Siegfried J Schmidt • Joerg Tropp
Dimensions: 244 x 170 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 284
Edition: 2000 ed.
ISBN-13: 978-3-409-11641-1
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 3-409-11641-9
Barcode: 9783409116411

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