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Books > Business & Economics > Business & management > Sales & marketing

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Perspektiven der Kommunikationspolitik (German, Paperback, 2005 ed.) Loot Price: R960
Discovery Miles 9 600
Repayment Terms: R90 pm x 12*
You Save: R270 (22%)
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Perspektiven der Kommunikationspolitik (German, Paperback, 2005 ed.): Manfred Krafft

Perspektiven der Kommunikationspolitik (German, Paperback, 2005 ed.)

Manfred Krafft

Series: ZfB Special Issue

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List price R1,230 Loot Price R960 Discovery Miles 9 600 | Repayment Terms: R90 pm x 12* You Save R270 (22%)

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In diesem Special Issue zeigen namhafte Experten aus Wissenschaft und Praxis, welchen Herausforderungen Unternehmen auf dem Gebiet der Kommunikationspolitik gegenuberstehen. Im Mittelpunkt stehen Fragen der Markenfuhrung sowie Aspekte des Verkaufsmanagements bzw. der Optimierung im Direktmarketing.

General

Imprint: Gabler
Country of origin: Germany
Series: ZfB Special Issue
Release date: August 2005
First published: 2005
Editors: Manfred Krafft
Dimensions: 240 x 170mm (L x W)
Format: Paperback
Pages: 119
Edition: 2005 ed.
ISBN-13: 978-3-8349-0108-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0108-3
Barcode: 9783834901088

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