Manuela Stoll focuses on two strategies to address change: adapting
to change and creating change. Using a large-scale survey among top
executives of manufacturing firms in Germany, she evaluates the
importance of a range of resources, competences, and "isolating
mechanisms" (shields against imitation) for the success of these
strategies. She shows that adapting to change has an important
effect on firm performance and is mainly influenced by a firm's
industry foresight abilities. She also illustrates how these
abilities can be strengthened.
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