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Uniform Across-the-Board Promotions (Hardcover, 2014 ed.) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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Uniform Across-the-Board Promotions (Hardcover, 2014 ed.): Marc-Oliver Jauch

Uniform Across-the-Board Promotions (Hardcover, 2014 ed.)

Marc-Oliver Jauch

Series: Contributions to Management Science

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotionhas gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion."

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Contributions to Management Science
Release date: May 2014
First published: 2014
Authors: Marc-Oliver Jauch
Dimensions: 235 x 155 x 8mm (L x W x T)
Format: Hardcover
Pages: 102
Edition: 2014 ed.
ISBN-13: 978-3-319-07114-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-319-07114-9
Barcode: 9783319071145

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