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Verpackungsgestaltung bei Markenerweiterungen (German, Paperback, 2004 ed.) Loot Price: R1,612
Discovery Miles 16 120
Repayment Terms: R151 pm x 12*
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Verpackungsgestaltung bei Markenerweiterungen (German, Paperback, 2004 ed.): Marcus Fuchs

Verpackungsgestaltung bei Markenerweiterungen (German, Paperback, 2004 ed.)

Marcus Fuchs

Series: Marken- Und Produktmanagement

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Loot Price R1,612 Discovery Miles 16 120 | Repayment Terms: R151 pm x 12*

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Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: September 2004
First published: 2004
Authors: Marcus Fuchs
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Paperback
Pages: 446
Edition: 2004 ed.
ISBN-13: 978-3-8244-8210-8
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-8210-X
Barcode: 9783824482108

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