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Books > Business & Economics > Business & management > Business strategy
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The Global Management of Creativity (Hardcover)
Loot Price: R3,044
Discovery Miles 30 440
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The Global Management of Creativity (Hardcover)
Series: Routledge Studies in Global Competition
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In the past, 'Global Management' meant optimizing production and
commercialization activities around the world in an international
business context. With the emergence and rise of the creative
economy, the global game has changed. This book is about the global
management of creativity and related innovation processes, and
examines how companies, organizations and institutions can foster
the transformation of an original idea to its successful execution
and international diffusion. The Global Management of Creativity
gives a clear framework for analyzing creativeness in organizations
in an international context, and pinpointing important key elements
that should be tracked. Comprising expert contributions and written
by a wide array of leading scholars in economics, management of
innovation and creativity, this book is an insightful resource.
This volume provides empirical and theoretical material for
managers, students and academics in the field of international
management of creativity and innovation. It is also suitable for
those who are interested in industrial economics, management of
technology, and innovation and industrial studies.
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