Profiles in Small Business - A Competitive Strategy Approach (Hardcover)

This book presents case material on modern small business enterprises, in the form of profiles. These are constructed on a consistent basis for 17 small firms, and use a contemporary framework drawn from business strategy and industrial organization. Each profile is designed to show how an entrepreneur has tried to achieve a competitive advantage in the market-place by fighting against "extended rivalry", market competitors, buyers, suppliers, substitutes and potential entrants. As well as looking at comprehensive and defensive strategies, the book extends analysis to financial structure, including discussion of reasons for cash flow problems and problems associated with excessive "gearing". A comparative analysis of the profiles, grouped according to the degree of market concentration and associated market structure, enables new conclusions to be reached about resources of competitive advantage. The authors bring varied insight from managerial economics, industrial organization and small firms' consultancy. Their criterion was that the analysis should always be well-grounded in the reality of small business existence.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 1993
First published:	1993
Authors:	Margo Anderson • Lowell R. Jacobsen • Gavin Reid
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Hardcover
Pages:	226
ISBN-13:	978-0-415-09828-1
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Promotions
LSN:	0-415-09828-9
Barcode:	9780415098281

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