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Profiles in Small Business - A Competitive Strategy Approach (Hardcover)
Loot Price: R3,405
Discovery Miles 34 050
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Profiles in Small Business - A Competitive Strategy Approach (Hardcover)
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Total price: R3,425
Discovery Miles: 34 250
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This book presents case material on modern small business
enterprises, in the form of profiles. These are constructed on a
consistent basis for 17 small firms, and use a contemporary
framework drawn from business strategy and industrial organization.
Each profile is designed to show how an entrepreneur has tried to
achieve a competitive advantage in the market-place by fighting
against "extended rivalry", market competitors, buyers, suppliers,
substitutes and potential entrants. As well as looking at
comprehensive and defensive strategies, the book extends analysis
to financial structure, including discussion of reasons for cash
flow problems and problems associated with excessive "gearing". A
comparative analysis of the profiles, grouped according to the
degree of market concentration and associated market structure,
enables new conclusions to be reached about resources of
competitive advantage. The authors bring varied insight from
managerial economics, industrial organization and small firms'
consultancy. Their criterion was that the analysis should always be
well-grounded in the reality of small business existence.
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