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Books > Social sciences > Sociology, social studies > Social research & statistics > Social forecasting, futurology

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Next. Now. - Trends for the Future (Paperback) Loot Price: R558
Discovery Miles 5 580
You Save: R51 (8%)
Next. Now. - Trends for the Future (Paperback): Marian Salzman, Ira Matathia

Next. Now. - Trends for the Future (Paperback)

Marian Salzman, Ira Matathia

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List price R609 Loot Price R558 Discovery Miles 5 580 You Save R51 (8%)

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2007
First published: November 2007
Authors: Marian Salzman • Ira Matathia
Dimensions: 225 x 144 x 21mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-0-230-60001-0
Categories: Books > Social sciences > Sociology, social studies > Social research & statistics > Social forecasting, futurology
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-60001-8
Barcode: 9780230600010

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