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Books > Language & Literature > Literature: history & criticism > Literary studies
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Publishers, Readers, and Digital Engagement (Hardcover, 1st ed. 2016)
Loot Price: R3,293
Discovery Miles 32 930
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Publishers, Readers, and Digital Engagement (Hardcover, 1st ed. 2016)
Series: New Directions in Book History
Expected to ship within 10 - 15 working days
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This book demonstrates how the roles of "author," "marketer," and
"reviewer" are being redefined, as online environments enable new
means for young adults to participate in the books they love. Prior
to the expansion of digital technologies around reading, teachers,
parents and librarians were the primary gatekeepers responsible for
getting books into the hands of young people. Now publishers can
create disintermediated digital enclosures in which they can
communicate directly with their reading audience. This book exposes
how teens contribute their immaterial and affective labor as they
engage in participatory reading experiences via publishers' and
authors' interactive websites and use of social media, and how in
turn publishers are able to use such labor as they get invaluable
market research, peer-to-peer recommendations, and even content
which can be used in other projects all virtually free-of-charge.
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