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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

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The Active Consumer - Novelty and Surprise in Consumer Choice (Paperback) Loot Price: R1,446

Discovery Miles 14 460

Repayment Terms: R136 pm x 12*

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The Active Consumer - Novelty and Surprise in Consumer Choice (Paperback): Marina Bianchi

The Active Consumer - Novelty and Surprise in Consumer Choice (Paperback)

Marina Bianchi

Series: Routledge Frontiers of Political Economy

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Loot Price R1,446 Discovery Miles 14 460 | Repayment Terms: R136 pm x 12*

Expected to ship within 12 - 17 working days

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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Frontiers of Political Economy
Release date:	April 2014
First published:	1998
Editors:	Marina Bianchi
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-138-00714-7
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Economics > Political economy Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Economics > Microeconomics > Domestic trade Promotions
LSN:	1-138-00714-5
Barcode:	9781138007147