The Active Consumer - Novelty and Surprise in Consumer Choice (Paperback)

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Frontiers of Political Economy
Release date:	April 2014
First published:	1998
Editors:	Marina Bianchi
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-138-00714-7
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Economics > Political economy Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Economics > Microeconomics > Domestic trade
LSN:	1-138-00714-5
Barcode:	9781138007147

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