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Books > Business & Economics > Business & management > Business strategy
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Innovation Management (Hardcover)
Loot Price: R35,598
Discovery Miles 355 980
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Innovation Management (Hardcover)
Series: Critical Perspectives on Business and Management
Expected to ship within 10 - 15 working days
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Innovation is the means by which organizations survive and thrive
in uncertain and turbulent conditions. Technological change,
globalization, and changing patterns of consumption are compounding
the complex and rapidly changing circumstances in which
organizations operate. The average tenure of a Fortune 500 company
has dropped from 40 to 15 years. One half of all USA start-ups go
out of business before their fourth year. Innovation - the
successful application of new ideas - allows organizations to
understand, respond to, and lead the changes needed to endure and
succeed in such environments. Innovation is what connects knowledge
with economic action. Innovation does not happen automatically: it
has to be managed. We now have a substantial body of robust
literature that explains why innovation needs to be managed, what
is to be done and how it is to be done. The emphasis is on 'robust'
- ie high-quality theoretical and empirical - research because
innovation is an area renowned in its demand for and supply of
simplistic solutions. It is a concept that is often misunderstood
and misrepresented. Organizations want quick and easy answers to
their innovation problems, and there's no shortage of consultants
prepared to sell them. Innovation management is also highly topical
and there is no shortage of mediocre research in the field (there
is a rapid increase in the number of journals with 'innovation' in
the title). Fortunately we have a substantial number of seminal,
'classic' articles. It is the intent of this collection to publish
a structured selection of these papers. Together they will provide
an authoritative guide on the field, its development, core content,
and current and emerging issues. It will provide a guide through
the maze of confusion around the nature, process and outcomes of
innovation management, and will be an invaluable source for those
studying and researching the subject. This will include those in
the increasing number of specialist postgraduate courses in the
area, and in undergraduate programmes in business and engineering.
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