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Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Hardcover, 1st ed. 2016)
Loot Price: R2,841
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Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Hardcover, 1st ed. 2016)
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The aim of this book is to show how wine tourism can be used as a
model for sustainable economic development, driving economic growth
and social development in some locations. It will explore the
interaction between tourism and viticulture in wine tourism
destinations, while also explaining some of the repercussions of
these activities. This book covers various topics including
regional development, environmental management, sustainable
viticulture, quality management in wineries and wine tourism routes
among others. Wine tourism, which combines two important yet
distinct economic activities (i.e., tourism and viticulture), has
recently emerged as a new tourism product driven by tourists'
search for new experiences and wineries' need to diversify their
businesses and seek new revenue streams to boost sales. This new
form of tourism, which typically takes place in rural areas and
which combines wine production with tourist activities, is becoming
important for such regions by providing a complementary income
source. It provides a model for sustainable economic development
for these regions, which for various reasons may otherwise struggle
to develop. Featuring cases and business implications from various
locations, this book provides an important source of knowledge-both
theoretical and practical-suitable to academics, scholars,
researchers, and practitioners in the tourism sector and the wine
industry.
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