Relationship Marketing - Creating Stakeholder Value (Paperback, 2nd Ed)

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	October 2002
First published:	2002
Authors:	Martin Christopher • Adrian Payne • David Ballantyne
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback - Trade
Pages:	242
Edition:	2nd Ed
ISBN-13:	978-0-7506-4839-4
Categories:	Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7506-4839-2
Barcode:	9780750648394

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