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Relationship Marketing - Creating Stakeholder Value (Paperback, 2nd Ed)
Loot Price: R1,474
Discovery Miles 14 740
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Relationship Marketing - Creating Stakeholder Value (Paperback, 2nd Ed)
Expected to ship within 12 - 17 working days
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Relationship Marketing: Creating Stakeholder Value extends the
analysis of the change in the marketing rationale from a crude
concern for increased market share to a strategy aimed at creating
long-term profitable relationships with targeted customers.Offering
a cutting edge vision of relationship marketing, Relationship
Marketing: Creating Stakeholder Value is a seminal text for all
students and managers in the field. With new up-to-date case
materials and examples of best practice, the book covers all the
stakeholder markets - employees, suppliers, influencers, customers
and consumers - for which the relationship approach is critical. It
also provides crucial advice on how to develop, integrate and
implement the various strands of a successful relationship
strategy.
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