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Relationship Marketing - Creating Stakeholder Value (Paperback, 2nd Ed) Loot Price: R1,474
Discovery Miles 14 740

Relationship Marketing - Creating Stakeholder Value (Paperback, 2nd Ed)

Martin Christopher, Adrian Payne, David Ballantyne

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Loot Price R1,474 Discovery Miles 14 740 | Repayment Terms: R138 pm x 12*

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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: October 2002
First published: 2002
Authors: Martin Christopher • Adrian Payne • David Ballantyne
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 242
Edition: 2nd Ed
ISBN-13: 978-0-7506-4839-4
Categories: Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7506-4839-2
Barcode: 9780750648394

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