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Glaubwurdigkeit in der Marketingkommunikation - Konzeption, Einflussfaktoren und Wirkungspotenzial (German, Paperback, 2003 ed.) Loot Price: R2,153
Discovery Miles 21 530
Repayment Terms: R202 pm x 12*
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Glaubwurdigkeit in der Marketingkommunikation - Konzeption, Einflussfaktoren und Wirkungspotenzial (German, Paperback, 2003...

Glaubwurdigkeit in der Marketingkommunikation - Konzeption, Einflussfaktoren und Wirkungspotenzial (German, Paperback, 2003 ed.)

Martin Eisend

Series: Marketing-Management

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Loot Price R2,153 Discovery Miles 21 530 | Repayment Terms: R202 pm x 12*

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Martin Eisend geht aus verhaltenswissenschaftlicher Perspektive folgenden Fragen nach: Was verbirgt sich hinter dem Konzept der Glaubwurdigkeit in der Marketingkommunikation? Was kann ein Anbieter tun, um seine Glaubwurdigkeit zu verbessern? Welche Wirkungen erzielt ein glaubwurdiger Anbieter beim Kunden?"

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marketing-Management
Release date: November 2003
First published: 2003
Authors: Martin Eisend
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 262
Edition: 2003 ed.
ISBN-13: 978-3-8244-7981-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-7981-8
Barcode: 9783824479818

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