Martin Eisend geht aus verhaltenswissenschaftlicher Perspektive
folgenden Fragen nach: Was verbirgt sich hinter dem Konzept der
Glaubwurdigkeit in der Marketingkommunikation? Was kann ein
Anbieter tun, um seine Glaubwurdigkeit zu verbessern? Welche
Wirkungen erzielt ein glaubwurdiger Anbieter beim Kunden?"
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Marketing-Management |
| Release date: |
November 2003 |
| First published: |
2003 |
| Authors: |
Martin Eisend
|
| Dimensions: |
210 x 148 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
262 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-7981-8 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-7981-8 |
| Barcode: |
9783824479818 |
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