Innovation, Strategy and Risk in Construction integrates
insights from business and government leaders with contemporary
research, to help built environment professionals turn serendipity
to their own advantage by building greater innovative and adaptive
capacity into their operations. Accessible and full of practical
examples, the book argues that traditional business strategies
which seek to systematise innovation and eliminate uncertainty need
to be balanced with more flexible approaches which acknowledge and
harness uncertainty.
The missing key to innovation, it is argued, is to turn
serendipity into capability. The author proposes a simple model
which allows managers to tap into the increasingly dynamic and
interconnected nature of the construction industry. Innovation does
not occur in isolation within individual firms, but through
collaboration. Each stakeholder in the construction industry has a
responsibility to drive innovation, and this book will be key
reading for consultants, contractors, subcontractors, suppliers and
clients, as well as policy makers and all serious students of
construction management.
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