Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen
der Entwicklungen in der Wirtschaftskommunikation auseinander. Die
Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber
Wirtschaftskommunikation in Medien, Unternehmenskultur und
Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik."
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Europaische Kulturen in der Wirtschaftskommunikation, 3 |
| Release date: |
December 2003 |
| First published: |
2003 |
| Editors: |
Martin Nielsen
|
| Dimensions: |
210 x 148 x 12mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
206 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-4537-0 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8244-4537-9 |
| Barcode: |
9783824445370 |
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