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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The Consumerist Manifesto - Advertising in Postmodern Times (Hardcover)
Loot Price: R5,830
Discovery Miles 58 300
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The Consumerist Manifesto - Advertising in Postmodern Times (Hardcover)
Series: Comedia
Expected to ship within 12 - 19 working days
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Advertising is no longer on the defensive. It has survived the
snobbery of the 50s, the conspiracy theories of the 60s and the
semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the
advertising process from within the agency itself, and from the
wider perspective of advertising's dual relationship as both
consumer and object, with contemporary cultural theory. Martin
Davidson follows the creation of successful campaigns and explores
how advertising has succeeded in setting the tone for even larger
aspects of our material and personal lives. With the impact of
postmodernism and popular culture, and the subsequent collapse of
the old anti-advertising critique, the books reveals how
advertising came to be embraced as the idiom of the enterprise
culture, and how it became central to the decades assault on
traditional notions of political and cultural value. Martin
Davidson explores the wider implications of advertising's dominance
for cultural theory, art, anthropology and language. Finally,
Martin Davidson asks how this new critique will have to develop if
the industry's new credibility is to be maintained.
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